In Vietnam, “love markets” are important socio-cultural events, particularly in the mountainous northern regions. Bac Kan province has its own tradition, centered on the Xuan Duong love market. This tradition is closely linked to the Tay and Nung communities, who make up a significant proportion of the local population.
Origins and legend
The history of the Xuan Duong market is rooted in a legend: a pair of lovers separated by fate would meet up once a year. The villagers, moved by their story, perpetuated this meeting, giving birth to the Xuan Duong love market. This year, 2025, it was held on solar April 22 and 23 (lunar March 25-26), with the theme “The colors of the Nung Village”.
Rituals and customs
The Xuan Duong market is a place of reunion, not just a commercial market. Participants, dressed in their traditional costumes, gather to exchange news and share emotions. Sli singing, a Nung form of sung expression, plays a central role in these exchanges. It’s a way of communicating, renewing ties and even forming new couples. The lyrics of Sli songs deal with various aspects of life and help to strengthen social bonds.
Cultural evolution and significance
The Xuan Duong market has evolved into a genuine cultural and tourist festival. Traditional songs and costumes are showcased, ensuring that traditions are passed on to younger generations. Despite the changes, the Bac Kan Love Market remains an important event, combining tradition and modernity.